This proposal aims to provide a detailed framework for tracking and analyzing the expenditure associated with each WhatsApp broadcast, taking into account the different costs for various types of templates and Spur plans. Understanding these costs will enable us to optimize our spending and maximize ROI.

Objectives

To quantify the direct and indirect costs associated with each WhatsApp broadcast.

To assess the ROI of each broadcast in terms of customer engagement, conversions, and other KPIs.

To provide actionable insights for future budget allocation.

Components of Expenditure

Direct Costs

WhatsApp Conversation Costs: Varies based on the type of template (Marketing, Utility, Service).

Spur Plan Costs: Varies based on the chosen Spur plan (Starter, Growth, Business).

Indirect Costs

Manpower: Time spent by the team in crafting and sending broadcasts.

Content Creation: Costs related to creating media or text for the broadcast.

Analysis and Reporting: Time and tools used for post-broadcast analysis.