Background/Context:

Currently, the system only supports one language for marketing messages, limiting the ability to cater to customers who communicate in different languages. For example, if a customer prefers Arabic, there is no automated way to ensure marketing messages are sent in their preferred language. This creates challenges in providing personalized communication.

Request Details:

• Add support for multiple languages in the system, starting with English and Arabic.

• Allow users to select their preferred language in their profile (e.g., Arabic or English).

• Automatically send marketing messages in the preferred language of the user:

• If the user chooses Arabic, messages should be sent in Arabic.

• If the user chooses English, messages should be sent in English.

• Ensure smooth integration of the language selection feature into the existing user profiles.

Use Case/Benefit:

This feature will improve user experience by enabling personalized communication based on customer preferences. It will allow businesses to:

• Build stronger customer relationships through culturally appropriate communication.

• Increase engagement and response rates by sending marketing messages in the user’s preferred language.

• Expand reach to Arabic-speaking audiences, thereby improving inclusivity and customer satisfaction.

Requested by:

Khaled from New Tech Store (Kuwait), “If the sister uses Arabic, the marketing messages will send in Arabic; if in English, they will be in English.”