Current System: Sales are attributed to Spur based on direct interactions, such as clicks from a CTA in a message. However, there are instances where a sale might be influenced by Spur without fitting these criteria, leading to potential underreporting of Spur's impact.
Suggested Feature: Implement a feature that allows for the manual attribution of sales to Spur, particularly for platforms like Shopify. This could be achieved by adding a "Spur Sale" tag to orders within the Shopify platform whenever a sale is believed to be influenced by Spur but doesn't meet the direct attribution criteria.
This feature aims to close the gap in sales attribution, ensuring that all sales influenced by Spur, whether directly or indirectly, are accurately accounted for. This would not only provide a more comprehensive view of Spur's effectiveness but also allow businesses to better understand their customer journey and the role of Spur in their sales process.
Suggested by Seven Friday