Adapting to new WhatsApp marketing conversation policies (https://www.spurnow.com/blogs/whatsapp-marketing-per-user-limits) requires innovative features that allow for more targeted and efficient follow-ups on customer interactions. Introducing new triggers based on customer actions within broadcasts and the ability to specify follow-up flows directly in broadcast settings represents a significant enhancement to Spur's functionality, enabling brands to navigate the changing landscape effectively.

Suggested Feature Options:

New Triggers for Broadcasts: Allow users to create new triggers based on broadcast interactions—delivered, opened, or clicked (including which button was clicked). This would enable precise follow-up actions tailored to how the recipient interacted with the broadcast.

Direct Follow-Up Flow Settings in Broadcasts: Provide an option within the broadcast settings to specify which follow-up flow should be triggered by certain actions (delivery, open, click). This direct integration simplifies the process, making it more intuitive for users to set up comprehensive engagement strategies.

Implementing these features would allow brands to more effectively re-engage customers who have shown interest by opening a message or clicking a link but have not completed a purchase.

For example, if a customer clicks a link but does not buy, they could automatically receive a follow-up message offering a discount or further information, directly encouraging a transaction.

This can be done by creating a segment and running another broadcast right now, but that is not intuitive and takes effort, so brands don't do it.

This approach aligns with the need for more sophisticated engagement strategies under the new WhatsApp policies, ensuring that Spur users can maximize the impact of each broadcast message while adhering to restrictions on marketing communications.

Requested by Spur Founder, Royal