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Divyansh Balchandani
By default (at the time of writing) DeliveryBoost works for 24 hours from the time of sending a marketing message or until it is delivered, whichever happens first.
Brands have requested the ability to increase/decrease the 24 hour time period. While some want to prolong DeliveryBoost to get better delivery rates, others want to reduce it for more time sensitive broadcasts.
Use cases shared:
  1. Want to increase DeliveryBoost from 24 hours for better delivery rates on broadcasts/automations.
  2. Want to decrease DeliveryBoost duration below 24 hours in case of Flash Sales.