Current System: Currently, when importing contacts via CSV to Spur, custom fields can be created and populated, and used to replace template variables while running a broadcast. Suggested Improvement: Custom Fields in Settings Also, a new setting "Custom Fields" where one can easily create new Custom Fields and manage existing ones. Custom Fields for Segmentation Allow custom fields (e.g., "Custom[Store Location]") to be utilized in segmentation. This would enable more precise targeting and better data organization. Custom Fields in Workflow Builder Action to Create Custom Fields Action to add Value to a Custom Field Submitted by Pink Bloom